BANG & OLUFSEN 95th anniversary

What: In order to celebrate the brands 95th anniversary, key products were release in a limited edition gold, known as The Gold Collection. The challenge being that no physical event could take place due to the COVID -19 pandemic.

Why: Increase brand loyalty and activate the brand with key BENELUX media

How: Press Release, Influencer seeding, and Tier 1 media seeding